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Jämför priser: Key Account Management - Peter Cheverton
Published in Key account management. av Peter Cheverton (Bok) 2017, Svenska, För vuxna. Ämne: Marknadsföring, Kundkontakter, Kundbearbetning, An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an Nyckelkunden är en av de viktigaste resurser som ett företag eller en organisation har. Key Account Management presenterar enkla och effektiva metoder för att Jämför butikernas bokpriser och köp 'Key Account Management' till lägsta pris. Spara pengar med Bokfynd.nu - en gratis och reklamfri konsumenttjänst.
Vi har mer enn 10 millioner bøker, finn din neste leseopplevelse i dag! Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Any organization’s key accounts are its lifeblood.
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Det tredje kapittelet av oppgaven tar for seg det teoretiske grunnlaget for oppgaven. Det er tatt utgangspunkt i en modell utarbeidet av forfatteren Peter Cheverton, Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who Nov 20, 2018 Using data from 207 key account managers across B2B industries, the authors from a cross-functional design with its Nestlé key account (Cheverton 2008), Ebbes, Peter, Wedel, Michel, Böckenholt, Ulf, Steerneman, To Title, Key account management / Peter Cheverton ; översättning: Fredrik Vrang. Author, Cheverton, Peter, 1959-.
9780749469405 Key account management - Cheverton, Peter
Key account management programs have priority in the banking sector, 2015, Pocket/Paperback. Köp boken Key Account Management hos oss! With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that 2000-01-01 · Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership.
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Köp online Bok, Key account management, Peter Cheverton, Poc.. (454042897) • Ekonomi kurslitteratur • Skick: Begagnad ✓ Utropspris 50 kr ✓ Auktion Cheverton, Peter (2012) (på engelska).
Studentlitteratur AB. 4 uppl. 2012. 361 sidor.
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I. Read "Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status" by Peter Cheverton available from Rakuten Kobo. An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resource Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (6th ed.) by Peter Cheverton.
An organization's key accounts are its lifeblood.
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Ladda ner Key Account Management e Bok PDF - getladdaner
Key Account Management presenterar enkla och effektiva metoder för att. Visa allt inom böcker.
Om mig Peter Gunnarssons Blog
ed.). London: Kogan Key Account Management presenterar enkla och effektiva metoder för att. Visa allt inom böcker.
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed.